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what/how to communicate positively as an entrepreneur during COVID-19

if you follow me on instagram you may have seen some of these tips in stories this week in my videos or posts & reshares, but repeating positive inspo never did anyone harm, right?! So i hope this weekly recap or compilation of this week’s tips can be a checklist for you to look back at if you lose track!

any questions? want to book a session with me ? email me here.

.Keep your focus & your routine despite doubt + confinement:

After taking some time to process and doing some yoga, we may be feeling listless, especially being the high energy entrepreneurs that we are. being stuck at home is anti-business momentum positive and for many who are used to always being on the go and thrive from having a full schedule, this quarantine may have thrown you for a mental spin as well ! If you want some reminders on how to get back on track, make a list of goals and stick to them to bring order into your new daily, despite the chaos outside, why not go check out Victoria Sardain‘s comprehensive guide to keeping your focus in quarantine : she has taken all the concerns her community has mentioned & squeezed them into a full guide book. Link here : https://www.victoriasardain.com/journal/quarantine-guide.

If you are looking for inspiration as a freelancer on how to price your services and ask to get paid, check out this IGTV video. Or if you are an entrepreneur and you want to keep creating and making good content and putting yourself out there, but you need a positivity boost first, i invite you to check out my latest igtv video, made in collaboration with Tanya from www.thelausanneguide.com, who will also have a guide up soon on how to support small business.

as Victoria says, all these guides are: “packed with easily implementable tips and tools that you can apply right now. we all hope this can help some of you during this weird time. We’re all in this together. If you check out the guide and find it useful, share this with as many people. Spread hope, support & positivity” Do this through your sincere and open communications during the crisis and your followers will thank you.

.strategize, plan, adapt, ask & act:

If you are feeling at loss and not sure how to best act on this crucial step in your business, maybe this is a sign that your strategy needs a future proof plan and dusting off anyway. your brand’s tone of voice may need a touch up, or your motivation may be lacking. Have you though about hiring a remote digital change & crisis comms consultant to help you pivot, adapt and land on your feet? Perhaps this extra time you now have to create your strategy is what you’ve needed for a while but never had the space in your busy schedule for. By bringing in a fresh perspective with a few hours with a consultant, your business will definitely benefit from actionable solutions to keep your business afloat by using the power of design thinking, social media growth hacking techniques, lean business pivoting tools and agile innovation to diversify your revenue streams for now and later on.

Some case studies : an instagram friend has adapted very quickly and done this brilliantly by offering holistic nutrition consulting services and remote cooking classes by skype : check out @nawailli or her website for more info. Yet another local lausanne entrepreneur has had to close her beauty salon and postpone all in person appointments. she used this week to finally get a digital service up and running on her website now offers remote eyebrow shaping and home care consultations for those in confinement who want to keep their self care routine up : @eleniseyebrows for all things brow-to-wow! One last one, a Client of mine in a remote area of australia, @tomolly_carcoar, complemented her brick-and-mortar business by building her lovely online shop, with all her beautiful products made by local artisans, only in november. Now with boutiques closed to limit pandemic spread, having an online presence and a functional, secure and updated e-shop is not just trendy, it is ABSOLUTELY essential if you want your product based biz to survive.

what i’ve gathered, sometimes, all it takes for small businesses is a 2 hours audit and brainstorming session with a consultant to help you derive a concrete value-packed action plan for your next steps. sounds good? you can book a session here.

community initiatives :

Stay inspired, keep showing up, keep creating and keep Sharing, I love all the community ideas and initiatives that my dear insta friends have come up with! why not start one of your own?

 @handletteredbylama and I have decided to repost our friends coffee photos as a sort of #virtualcoffeedate each day, until we can reunite in our favorite places like @sleepybearcoffee or @capassecreme.ch or @borealcoffee or @cafecoutume! To share beauty as we #stayHome@ahungryblonde_ has launched #quarantineViews! Friends such as @genevadiscovery and @thelausanneguide and @victoriasardain and @cannellerebelle have been super heroes in supporting small businesses and are compiling guides to help you through various challenges as a business or to stay motivated to stay healthy! And To fight the blues of being at home more than we signed up for, @sofia.clara has a great tip in her stories today, to do at least one creative activity each day to stay positive and mindful despite #quarantine! My friend @thebrownpapermovement has launched a 30days of music challenge! My friend @rocioegiostudio has created the uplifting and colorful as always #coronaretreat thread with other graphic designers and its a treat! My SF friend @julesskye has a super complete movie and other media review collaborative excel file to send out to anyone who is in need of good media to re-watch and discover! Any great ideas you’ve found? Comment them below or send them to me via email or instagram, then send this to a friend in need of inspiration.

the word of the day in comms this week is to offer services that contribute to the movement that prones to #stayinside and #staysafe. People who haven’t gotten the memo yet or who are still communicating as normal will be deemed as in denial or heartless, the threat to your clients is real, we are genuinely worried for our affected ones near to us or or those at risk dear to us, so make sure your business comms reflects that same sincerely worried attitude and BRING VALUE to your community. 

.Keep showing up & keep sharing :

my current mantra or motto of the day. quick side note, most of the tips I’m giving for entrepreneurs are happening in my instagram stories and saved in my story highlights on instagram, so check them out if you are in need of a boost. I might be on a manic high but damn today flew by because I wrote out my to-do list, added a bunch more, scheduled some calls with industry peers to help them figure stuff out asap, checked in with clients, developed new leads (that may only manifest in 3 months), strategized like crazy for clients and kept busy and active.

here are just some of my free tips for the time being. We can be grateful to be surrounded by love & support, don’t forget others who aren’t so fortunate in your comms strategy. as my dad always said, ‘it could be worse’ 😉 If you are in need of a motivational kick in the butt or to simply get inspired for your projects in this tough time, reach out to me, because your business health matters & no entrepreneur should feel isolated in this scary time 🖤 now is perhaps the time to slow down and think about your next steps…to sustainably and ethically grow your brand into a blossoming example for others to follow and be inspired by.

supporting other swiss entrepreneurs :

meet these talented friends of faces of the frontier, Sara, Doris, Emily, Elodie, Patricia and Magalie whom i had the privilege of getting to know via Instagram:

the current sanitary crisis having dried up many of the business prospects for these digital friends of mine, i thought i would share their services and presentations so that you might get to know each of them and get inspired to go connect with them on social media. these talented creatives all have a common passion: living well and nurturing their digital community, so it’s no wonder i connected with them & enjoyed collaborating with them over the last year. I know you will too.

Their lovely websites are right here if you want to go explore and get inspired by their visuals, recipes, collabs, videos, Diy projects and more:

https://ahungryblonde.com/

https://nawai-li.com/fr/

https://cannellerebelle.com

https://www.topofthefork.com

https://echaloteandco.com/

https://www.maptitegourmandise.ch/

Entrepreneurs in conversation with Victoria Sardain

Welcome to the first video installment of Entrepreneurs in conversation with #facesofthefrontier! This is the first part of our 45 minute interview with the wonderfully proactive talented digital creative and wellness consultant @VictoriaSardain, based in Lausanne and Berlin, who i met through instagram ! we spoke at length via zoom about how victoria got into freelancing and what she thinks you need to know before you take the plunge yourself ! The video cuts off after 10 minutes because of instagram limitations but i hope you enjoy this first installment and that you are on the edge of your seat for part two which i’ll be sharing in a few days! let me know in the comments if you have any feedback (because i’m a novice video editor!) or what you enjoyed from our chat, and tag a friend who keeps saying they want to start freelancing, if you think any of victoria’s advice could be that boost they need! in the meantime, go check out @victoriasardain‘s account, you’ll thank me later! productivity and wellness inspiration galore, you will find great captions to help you daily, really lovely visuals and entertaining stories! from both of us, thank YOU for supporting small business. find the video below. let us know in comments what you enjoyed in this interview! stay tuned for the next part!

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[sound on!] Welcome to Entrepreneurs in conversation with #facesofthefrontier! This is first part of our 45 minute interview with the wonderfully proactive talented digital creative and wellness consultant @VictoriaSardain, based in Lausanne and Berlin, who i met through instagram ! we spoke at length via zoom about how victoria got into freelancing and what she thinks you need to know before you take the plunge yourself ! The video cuts off after 10 minutes because of instagram limitations but i hope you enjoy this first installment and that you are on the edge of your seat for part two which ill be sharing in a few days! let me know in the comments if you have any feedback (because i'm a novice video editor!) or what you enjoyed from our chat, and tag a friend who keeps saying they want to start freelancing, if you think any of victoria's advice could be that boost they need! in the meantime, go check out @victoriasardain's account, you'll thank me later! productivity and wellness inspiration galore, you will find great captions to help you daily, really lovely visuals and entertaining stories! from both of us, thank YOU for supporting small business. #freelancerlife #suisseromande #lausannelife #genèvesuisse #entrepreneurlife #freelancertips #lausanne #swisslifestyle #berlinstagram #genevaswitzerland #swisslife #swissblogger #inlovewithswitzerland #marieforleo #victoriasardain #femtrepreneur #instagramforbusiness #myvaud #myswitzerland

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from the archives

dear faces,

as we all get into this ‘new’ normal of quarantine month n.2, on top of sharing entrepreneurs tips and trick on my instagram stories and igtv, i thought i would take this time gifted to us as an opportunity to sift and sort through the archive of my previous travels and client work from the last 2 years that i absolutely haven’t had the time to process and share in a curated way. i encourage you, dear reader, to do the same.

Even if you are reading this post-quarantine, gift yourself ten minutes a day to document your process, to digest your accomplished work, or why not plan to share some of this archive as part of your portfolio building. the benefit of the accumulation of this painstaking work will reveal itself through its sheer volume over time. Be it as a way of showing future clients what you’ve done, or simply as a way of helping your brain categorize and learn something from the movie in your head (and in your memory card!)

in the words of Fred Ritchen, taken from his assignement ‘The meta- photographer’ on p.291 of The Photographer’s Playbook, edited in by aperture foundation :

In an era distinguished by an overwhelming surfeit of photographs, we need people who can help us to make sense of at least a small portion of the imagery that already exists. 

Fred Ritchen.

THE Side-By-Side SERIES

this series was curated listening to the 1967 toytown psych sounds of time traveling musician Jacco Gardner, listen here

-Guided Gazes.

people, standing together, looking with you at something, 2019.